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A Call to Action

Feeling quite privileged to be perceived as one of the leaders of our industry, RA&A aims to lead by example and make a call to action to support the men and women who are fighting night and day to save lives worldwide. This is why, together with all of my associates and employees, we have decided to donate the equivalent amount of two months salary for all of us: half to be given to the World Health Organization and the other half to support local health institutions through Emirates Red Crescent, The Foundation of Hopitaux de Paris-Hôpitaux de France, the Health Endowment Fund for the Ministry of Health of Saudi Arabia and NYC Health + Hospitals. Please, if you can, do join our call to action to support deserving medical initiatives worldwide. Let us all contribute together to eradicate this terrible disease.

Dear Friends,
First of all, I hope that my message finds you and your families in good health and spirits.

A few weeks ago, I decided to ask all of my team members to work from home in order to protect themselves from Covid-19. At that time, I was hopeful that this global health crisis would not turn out to be as severe as it is today – particularly in Paris and New York, where we have two of our main offices. I most certainly was not expecting very strict curfews in many African countries and in Saudi Arabia, nor that the Dubai airport would be practically closed.

These necessary actions – implemented in an attempt to keep us all safe – have temporarily altered the "hands-on" aspect of our day-to-day operations, preventing us from spending time with you and doing what we are passionate about. As you know, our clients are our reason for "being." Our vendors are our partners. Our colleagues are our family.

In my 30-year career, I had never experienced a time when humanity has been united by a common threat, but I’ve learned that there is nothing that humanity cannot overcome when we stand together.

All year long, RA&A invents and builds platforms to support your visions and your strategies and to celebrate your achievements. Today we at RA&A need to celebrate the human spirit and the achievements of the scientific community and its ability to develop a cure. We believe it's imperative to highlight acts of selflessness and philanthropy that we see amongst the medical, emergency services, and volunteer communities.

Feeling quite privileged to be perceived as one of the leaders of our industry, RA&A aims to lead by example and make a call to action to support the men and women who are fighting night and day to save lives worldwide.

This is why, together with all of my associates and employees, we have decided to donate the equivalent amount of two months salary for all of us: half to be given to the World Health Organization and the other half to support local health institutions through Emirates Red Crescent, The Foundation of Hopitaux de Paris-Hôpitaux de France, the Health Endowment Fund for the Ministry of Health of Saudi Arabia and NYC Health + Hospitals.

Please, if you can, do join our call to action to support deserving medical initiatives worldwide. Let us all contribute together to eradicate this terrible disease.

Looking forward to seeing you again very soon.

Let’s stay in touch!

Best wishes,

Richard Attias

Sound
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We hope that our message finds you and your families in good health and spirits.

The global health crisis has temporarily altered the "hands-on" aspect of our day-to-day operations, preventing us from the in-person events that remain our passion. Our worldwide associates however are strongly focused on creating innovative global platforms to promote the exchange of ideas, which is particularly crucial in these difficult times and on developing second semester events.

We want to support and we want to share. For the best of our clients who are our reason for "being." For the best of our vendors who are our partners. For the best of our colleagues who are our family. For the best of our global economy.

Together with all our associates and employees, we have decided to donate the equivalent amount of two months salary for all of us to the World Health Organization and to local foundations in New York, Paris, Dubai, and Riyadh, where our offices are located. Please, if you can, do join RA&A’s Call to Action to support deserving medical initiatives worldwide. Let us all contribute together to eradicate this terrible disease.

You may also want to read Executive Chairman Richard Attias’ letter inspiring his peers to keep the faith during these challenging times. The event communication industry has been among the most impacted by the pandemic, but its magic will never be destroyed.

#WeNeedToTell #WeNeedToLead #WeNeedToTalk #WeNeedToShare