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Egypt Economic Development Conference

Sharm El-Sheikh, Egypt, 2015

The Egypt Economic Development Conference (EEDC) was a three-day event that took place in the Egyptian Red Sea resort of Sharm El Sheikh. RA&A developed and executed a comprehensive country-branding strategy for Egypt, including a conference and media campaign to present a clear vision for the country’s future and to position it as an attractive opportunity for domestic and international investors.


  • 2,500 delegates
  • 97,200+ articles published
  • $200M in a new training and manufacturing facility
  • $60B in investment