
Fashion Is Experience
As a global strategic communication firm specializing in high-profile live experiences and impactful platforms, Richard Attias & Associates (RA&A) believes that it’s the experiential elements that make fashion unlike anything else when it comes to sparking both creativity and connectivity. Fashion is Experience. Drawing upon decades of expertise in world-class creative direction, technical production and thought leadership—driven programming, RA&A builds game-changing platforms that bring influential communities together to shape the future of fashion — from sustainability to cultural diversity.
Statistics
- 30+ Years of creating global platforms
- 3 Editions of Fashion Futures
- 70+ Countries in Attendance at Fashion Futures
- 1000s of visitors to NYC's Saudi 100 Brands Exhibit
- Infinite ideas generated that will shape the future of fashion

Since 2019, RA&A has produced the annual Fashion Futures conference and bespoke hybrid event platform for Saudi Arabia's Fashion Commission...

bringing together global, regional, and local fashion communities to create a dynamic exchange of knowledge, ideas, and expertise.

And even an exchange of clothing, with the vintage swap event held in partnership with Global Fashion Exchange (GFX).

Fashion Futures Live in 2021 was a multi-hub event that seamlessly connected leading voices in fashion in New York, Paris and Riyadh to discuss hot topics such as sustainability, innovation and diversity.

For the third Fashion Futures conference in Riyadh in November 2022, the robust plenary program (featuring international fashion sensations such as Mohammed Ashi, Augustinus Bader and Stella Jean) ...

was complemented by hands-on exhibits and practical workshops on branding, entrepreneurship and more.

It’s hard to bring something “new” to New York City, but RA&A was honored to work with the Saudi Arabia’s Ministry of Culture to accomplish just that in Summer 2022 with the Saudi 100 Brands Exhibition.

RA&A turned the industrial-chic space of Iron23 into a temporary museum to showcase this exhibit, which was visited by thousands over the course of two weeks.
More platforms
- Riyadh, Paris & NYC, 2019-2022See More
Saudi 100 Brands Exhibit in NYC
New York City, 2022See More